Recent posts for Strategic Public Relations
Search & Social Ads Moving In-Stream
Twitter’s new Lead Generation Cards are the latest example of convergence in the advertising industry as social media and search create more in-stream opportunities for brands to connect with consumers. According to Mashable, the cards let users “easily...
Posted: 5/24/2013 11:16 AM
Could LinkedIn Contacts Become LinkedIn Social CRM?
LinkedIn's new Contacts app is designed to help users stay in touch with important business contacts and build contacts with others. According to Mashable: "LinkedIn Contacts integrates into your email, mobile address book and calendar to create a one...
Posted: 4/28/2013 10:09 PM
Who Should Own Content Marketing In Your Organization?
Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on: Interactive: the author tends to be in digital marketing or may work with a digital agency;...
Posted: 3/6/2013 11:18 AM
An Important Tip for Sustainable Content Creation
At the recent, inaugural #solopr conference, I really enjoyed the other speakers' presentations. One of those individuals, Tom Martin, served up a simple but powerful tip regarding content creation. Whether you're blogging, part of a brand newsroom or...
Posted: 3/6/2013 10:46 AM
5 Tips for Easier Writing - Infographic
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job. We just need to look at things from a different, content marketing,...
Posted: 2/5/2013 4:03 PM
Vine's Foes, & Most Fans, Are Missing the Point
Less than 10 days after it's debut, news about the Vine app is a lot like Super Bowl pre-game commentary. We've got so-called experts everywhere weighing in on who will win and who will lose. Whether you like Vine, hate it or couldn't care less whether...
Posted: 2/2/2013 11:19 PM
Tips for Brands on Instagram
Instagram changed its terms of service earlier this week, unleashing a vocal and fast-emerging online protest. For brands, the “Instadrama” raises a more important question. As brands and their loyal consumers become invested in free online platforms...
Posted: 12/19/2012 2:37 PM
3 Tips to Pwn Storify
Storify’s new site design makes it easier to find relevant content on the site. As part of the more cosmetic changes to the site, Storify also became the latest social platform to add landscape header photos to its users’ profiles. The changes might also...
Posted: 12/17/2012 12:09 PM
Content Marketing Lessons from Facebook, Twitter & Google
Three pieces of content driving some serious sharing online last week are "year in review" stories from Facebook, Twitter and Google. Perhaps stories doesn't do their projects justice. More than just breezy content, each story also holds lessons for brands...
Posted: 12/16/2012 3:32 PM
Facebook, Online Privacy & the Bottom Line
Facebook just changed its privacy controls, making it impossible to hide from Facebook Search. Unfortunately, the bulk of users that are even aware of these changes will probably spend more time complaining about it instead of either learning about the...
Posted: 12/12/2012 3:33 PM
Strategic Public Relations
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Focused on strategy within integrated marketing communications. Hosted by Kevin Dugan since July 2002.
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Focused on strategy within integrated marketing communications. Hosted by Kevin Dugan since July 2002.
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