Recent posts for Strategic Public Relations

5 Content Marketing Tips the TV Series Finale Teaches Us
The How I Met Your Mother #HIMYM series finale is one of many TV finales from which content marketing can learn as many as five lessons.
Posted: 4/2/2014 2:37 PM
Nostalgia, #tbt, Quizzes & The Secret to Content Engagement
A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers...
Posted: 2/25/2014 12:04 PM
Shareable Media Get Serious About Attracting Millennials
When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central. While Comedy Central’s Daily Show is an example of niche cable brands...
Posted: 11/19/2013 12:39 AM
What's the Key to Social Sharing?
Content, and our roles in creating it, are more broadly defined than ever before. We need to do more than simply confirm our content can be shared, we need to work with the design and development folks to make it work more intuitively acrosss platfor...
Posted: 11/8/2013 9:24 AM
The Six Ingredients for Snackable Content
Can you define snackable content? Many marketers asked the same question will use the infamous quote: “I know it when I see it.” This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective...
Posted: 9/30/2013 5:23 PM
Samsung Content Marketing Campaign Takes "New" Approach
Samsung teamed up with Foursquare to create “Time Machine,” a co-branded microsite that turns a consumer’s Foursquare history into content. Users can watch their history unfold in real time, get recommendations on “the next big thing” to visit and share...
Posted: 6/21/2013 2:35 PM
Brand's Annual Report Published via Instagram
"Story drives the form. Form does not drive the story." A local journalist instilled this mantra in me recently. And it would appear this mantra is being applied to annual reports. Over the last decade, annual reports have gone from dry as toast financial...
Posted: 6/13/2013 12:33 PM
Search & Social Ads Moving In-Stream
Twitter’s new Lead Generation Cards are the latest example of convergence in the advertising industry as social media and search create more in-stream opportunities for brands to connect with consumers. According to Mashable, the cards let users “easily...
Posted: 5/24/2013 11:16 AM
Could LinkedIn Contacts Become LinkedIn Social CRM?
LinkedIn's new Contacts app is designed to help users stay in touch with important business contacts and build contacts with others. According to Mashable: "LinkedIn Contacts integrates into your email, mobile address book and calendar to create a one...
Posted: 4/28/2013 10:09 PM
Who Should Own Content Marketing In Your Organization?
Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on: Interactive: the author tends to be in digital marketing or may work with a digital agency;...
Posted: 3/6/2013 11:18 AM
Strategic Public Relations
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Focused on strategy within integrated marketing communications. Hosted by Kevin Dugan since July 2002.

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